Introduction
Chris Hamby is the CEO and Founder of The Nexus Agency, with over 25 years of coaching and strategic advisory experience assisting such billion dollar
companies as Disney, Knight-Ridder,
Pizza Hut and Cars.com.
He has also
worked with hundreds
of technology company executives and entrepeneurs globally.
His core competency is in creating and
developing go-to-market strategies.
He has functioned as an advisor to
executives and boards globally by
quickly and accurately discerning the
probability and likelihood of marketplace success. There are many great
products with no clear or realistic path
to market – the #1 cause for marketplace failure. This is where
Chris’ expertise lies – in discerning not
only the probability of success but
also in creating and implementing a
go-to-market strategy that works!
Strategy is Key to Successful Business
In an age of endless coaching services, it is getting more difficult to know who to choose. In his famous writing, The Art of War, Sun Zu wrote “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”
There is a lot of noise in the marketplace today; a lot of empty promises and disapointment. I see it all the time, and I cannot count the number of times I have been called after business leaders and owners have spent enormous amounts of money with no results. The strategic tactics make all the difference in the world.
What I find most often, is that companies have not kept their vision current with the market conditions and evolving technology. It was McArthur who said that going into war without a strategy was foolish, but sticking to that strategy in the middle of war was even more foolish! You have to adjust the strategy as you engage in the marketplace. The strategy is a fluid plan. That is what my team and I will bring to the table. There is a delicate balance needed here, and that is our specialty.
-Chris Hamby CEO/Founder
What Do Our Clients Say?
We have a list of a few of the clients you have probably heard of on our home page. But here, you can see what a few of them have to say.
Jeff Bearman
Founder & CEO – Ocean Sports
Like most companies dealing with the current economic situation we had to make some tough decisions as to how we would spend our marketing dollars. We decided to put a significant percentage of those financial resources into Chris Hamby. It has been one of the best decisions. We have had sales gains where our competitors have had none. I would recommend Chris to any business.
Thor Ryan
CRO State of Alaksa
Chris is an amazing human being, gifted with vision that never loses sight of reality.His ability to both see the vision and do the work to get there makes him a potent ally in accomplishing any project. I do, without hesitation, recommend Chris Hamby for any business endeavor.